World Parkinson Coalition

Sept 08, 2024

A visual identity translating the characteristic tremor of Parkinson’s into an expressive graphic language, designed to create a positive and hopeful experience.

Category:

Branding

Client:

World Parkinson Coalition

Duration:

8 - 10 Weeks

Location:

Prague, Czech Republic

Live Website

Intro:

The World Parkinson Coalition is a global forum where everyone comes together to share new discoveries and care ideas for people with Parkinson’s.

Message:

More than a forum — a place of support and hope. Where science meets empathy. Needs to provoke positive emotions.

Concept:

This project expresses the characteristic hand tremors of Parkinson’s patients through a distinctive visual language.

Visual Approach

Tremor is one of the defining symptoms of Parkinson’s disease, represented through a shaky line and transformed into an expressive graphic element.

Finalization

The logos were developed based on these sketches, as well as the lines that became part of the visual language.

Logo for Coalition:

Logo for Congress:

The congress takes place in a different country each time, so a visual language system was developed to adapt to each location.

The color palettes are inspired by each country’s national symbols, flag, and broader cultural identity, reflecting the spirit of each place.